Awards are nice, but your customers are what really matter

I was recently named to the MSPmentor top 250 Influencers list.   I am very humbled by this honor, and am truly appreciative to MSPMentor for recognizing me for this distinct honor.   This morning I started thinking about what this award means.   Like I mentioned before, it’s really nice to be recognized amongst your peers, and it definitely is another badge of honor that one can wear.  You can definitely use these awards to build credibility with new clients, and just as a general marketing campaign. But that’s really all it is.  What we truly aim for at Simplegrid is striving to be the best at what we do, to deliver the highest quality of service to our clients, to create a challenging yet welcoming atmosphere for our employees, where they can learn and grow, and continue to be thought leaders in the technology industry.   So, while an award can recognize those qualities, the true recognition comes when a client turns around and says “Thank you, you’re doing a great job for us.”

We got a call like that today.   And I wouldn’t trade that call for any award in the world.

Key Takeaways:

  • Aim to be the best at what you do, and the recognition will come
  • Awards are nice, but they are no more than a badge of honor that you can use to grow your brand.
  • Your customer is your highest priority, and having satisfied/grateful customers is the best reward of all.

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